Electric Toothbrush

Client: Aolbea         Year: 2015

For a Chinese toothbrush manufacturer we designed a full line of electric toothbrushes. We started with an extensive research of the American, European and Asian market, analysed the differences in technologies and price points. We defined the target customers to assign different functions and designs to the toothbrushes to address their needs.

Together with a Canadian engineer we prepared these files for manufacturing. Finally we developed a design language for their retail packaging.